LaunchMagic.com, Inc. dba BookingBuilder Technologies offers a unique level of expertise and experience in developing applications that interact with GDSs and web booking applications. Our value comes from our ability to identify needs and create seamless, user-friendly solutions.
Since the late 1980s our people have been developing industry-leading applications. Our current focus is on creating applications that assist travel professionals at the point-of-sale. BookingBuilder Desktop makes it very easy to book the content not found in GDSes, and BookingBuilder Genie is a revolutionary point-of-sale quality assurance tool. Reliably reminding the agent user with the right information at the right time!
Seth Perelman, CEO
Seth Perelman founded Automated Travel Systems in 1990. ATS developed such products as ResFAX®, ResQCX and ResMARKER, which are installed on thousands of travel agency computers, and also developed the booking engine that launched Priceline.com and the next-generation booking engine used by Lowestfare.com. ATS was acquired by GetThere.com in 2000.
In 1999, Perelman left ATS and started BookingBuilder Technologies, with a focus on the point-of-sale. BookingBuilder Technologies created the only point-of-sale GDS interface toolkit that seamlessly operates on all GDSes on nearly all platforms. Using this toolkit, BookingBuilder Technologies has developed applications that include its flagship product, BookingBuilder Desktop, which bridges the gap between GDSes and non-GDS content. These applications help travel agencies remain competitive and profitable.
Perelman is a frequent speaker at industry events, often appears in industry publications, and has been interviewed on CNN, CNBC and MSNBC.
Greg Dahlke, Vice President
Greg Dahlke has over 25 years of professional experience at the intersection of travel and technology. Prior to joining BookingBuilder Dahlke designed and developed mission critical applications for the world’s airlines (Continental, Virgin Atlantic, United), GDSs (Amadeus, Galileo, Apollo) and Airline Hosting Providers (EDS SHARES, Apollo Hosting). In 1988 Dahlke was invited to join the original development team for the creation of Amadeus Global Travel Distribution, and spent several years contributing to the design of a GDS from the ground up. Dahlke has managed multimillion dollar technology budgets and application development teams of over 150 people including the leadership of global teams with staff in North America, Europe and India. Most recently Dahlke was a Senior Director at Travelport where his responsibilities included positions as the Client Delivery Executive for all International Markets as well as United Airlines.
Sarana Donaldson, Vice President, Sales and Marketing
Sarana has been with BookingBuilder since shortly after the company started. Her primary role has been to help prospective and existing customers see the productivity benefits offered by BookingBuilder software whether through BB Desktop, BB Genie or the other custom applications that have been developed through the years.
Sarana has been successful in this position because she has drawn on her 30 years of experience in the travel agency community and her familiarity with the challenges faced by travel agents. Her roles prior to BookingBuilder had her working with travel agencies throughout the Eastern United States in the areas of sales, training, preferred supplier support and improving profitability. Since joining BookingBuilder, Sarana has worked with the largest TMCs around the world implementing the software on six continents. Whether from large or small customers, Sarana loves to hear the comment, “we can’t live without our BookingBuilder software!”