About Us

Our Company

LaunchMagic.com, Inc. dba BookingBuilder Technologies offers a unique level of expertise and experience in developing applications that interact with GDSs and web booking applications. Our value comes from our ability to identify needs and create seamless, user-friendly solutions.

Since the late 1980s our people have been developing industry-leading applications. Our current focus is on creating applications that assist travel professionals at the point-of-sale. BookingBuilder Desktop makes it very easy to book the content not found in GDSes, and BookingBuilder Genie is a revolutionary point-of-sale quality assurance tool.  Reliably reminding the agent user with the right information at the right time!

Seth Perelman, CEO

Seth Perelman founded Automated Travel Systems in 1990. ATS developed such products as ResFAX®, ResQCX and ResMARKER, which are installed on thousands of travel agency computers, and also developed the booking engine that launched Priceline.com and the next-generation booking engine used by Lowestfare.com. ATS was acquired by GetThere.com in 2000.

In 1999, Perelman left ATS and started BookingBuilder Technologies, with a focus on the point-of-sale. BookingBuilder Technologies created the only point-of-sale GDS interface toolkit that seamlessly operates on all GDSes on nearly all platforms. Using this toolkit, BookingBuilder Technologies has developed applications that include its flagship product, BookingBuilder Desktop, which bridges the gap between GDSes and non-GDS content. These applications help travel agencies remain competitive and profitable.

Perelman is a frequent speaker at industry events, often appears in industry publications, and has been interviewed on CNN, CNBC and MSNBC.

Greg Dahlke, Vice President

Greg Dahlke has over 25 years of professional experience at the intersection of travel and technology. Prior to joining BookingBuilder Dahlke designed and developed mission critical applications for the world’s airlines (Continental, Virgin Atlantic, United), GDSs (Amadeus, Galileo, Apollo) and Airline Hosting Providers (EDS SHARES, Apollo Hosting). In 1988 Dahlke was invited to join the original development team for the creation of Amadeus Global Travel Distribution, and spent several years contributing to the design of a GDS from the ground up. Dahlke has managed multimillion dollar technology budgets and application development teams of over 150 people including the leadership of global teams with staff in North America, Europe and India. Most recently Dahlke was a Senior Director at Travelport where his responsibilities included positions as the Client Delivery Executive for all International Markets as well as United Airlines.

Sarana Donaldson, Vice President, Sales and Marketing

Sarana Donaldson has been working in the travel industry since 1986. She was Director of Training & Development for the Mid-Atlantic region of the Uniglobe Travel franchise for eight years, and won numerous awards while serving in that position. As Director of Training & Development, Sarana was responsible for overseeing all sales & marketing initiatives, the training curriculum, preferred supplier programs and financial analysis for over 100 franchise locations.

She left the Uniglobe regional office to become Vice President of Sales & Marketing for a Uniglobe franchisee and helped them transition to their own independent identity. This included the development of all corporate collateral and marketing materials. The agency tripled in size while Sarana worked there. Sarana joined BookingBuilder Technologies in 2005.